Zero Gravity
Identity
Zero Gravity is a concept project for a thrill park based in Dallas, Texas. For over 25 years, a selection of 5 one-of-a-kind rides creates a high-intensity experience that was popular among families but missing out on young people looking for a day out with friends.
While the rides are naturally exciting in nature, I found young people are looking for something more in a day out: a full experience starting from the moment they first interact with the brand. To generate excitement, the visual strategy was inspired by traditional amusement parks and the heart-dropping view from the rides to create a an identity that is edgy and bold.
