Cookie Cottage

Cookie Cottage
Identity

Cookie Cottage is a concept project for a local cookie shop based in Fort Wayne, Indiana. While the go-to cookie shop in town and a local legend, Cookie Cottage has a mouth-watering product but an uninspiring brand that lacked connection with the community.

I found a connection between cookies and comfort. Walking into the Cookie Cottage store felt like coming home after a long day away - filled with warmth and the smell of fresh sweetness. The visual strategy dives deeper into nostalgia connected with the comfort of a cookie through a handcrafted brand.