P&G Brand
Packaging
After research, the client realize the product is great but the brand’s reputation for an older market swayed potential consumer’s decision. The solution? Tailor the packaging to compel 18-26 year old women to pick up the product.
Working with a copywriter, I created four package solutions under two product names: Mugshot and Exhibit Exquisite. Each product line includes three ingredient stories, including snow mushroom, himalayan clay, and green tea applied to a daily lotion, night cream, and gel cleanser.
